Alibaba’s 2016 African Hip Hop Viral Video Challenge
Introduction
Alibaba has launched a campaign to find the next great African hip hop stars. The online retailer has been producing videos since 2015 featuring African pop culture. It hopes that the contest will promote cultural integration between China and Africa. You can be part of the next big thing in African music (and win $50,000).
Alibaba has launched a campaign to find the next great African hip hop stars.
Alibaba is a Chinese e-commerce company that started in 1999, and it’s now one of the largest online retailers in the world. In 2015, Alibaba launched the first African Hip Hop Viral Video Challenge as part of its multi-year campaign to promote cultural integration between China and Africa. The contest was open to rappers across all countries on the continent, who were tasked with creating music videos using Alibaba products (like smartphones) as props or themes.
The winner was selected by an expert panel including rapper Sarkodie from Ghana; Nigerian drummer Tony Allen; and South African producer/DJ Yellow Claw (who also helped choose this year’s winner).
The online retailer has been producing videos since 2015 featuring African pop culture.
Alibaba has produced a series of music videos featuring African artists, shot in Africa and featuring African culture. The videos are available on Alibaba’s Youku channel, which has over 100 million subscribers.
The first edition of the competition was launched in 2015 and since then Alibaba has released five more editions with each one getting bigger than the previous one. The most recent edition saw more than 6 million entries from across Africa that were narrowed down to 250 finalists who competed for $1 million prize money at a gala event held in Nairobi last week (October 2nd).
It hopes that the contest will promote cultural integration between China and Africa.
Alibaba is a Chinese company, and Africa is the world’s second-largest economy. The competition aims to promote cultural integration between China and Africa through hip hop music videos.
In addition to this video contest, Alibaba has also been promoting African products on its online shopping site Taobao Marketplace. In 2016 alone, sales of these goods increased by 35{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc}.
You can be part of the next big thing in African music (and win $50,000).
If you’re a musician, producer or singer-songwriter who wants to be part of the next big thing in African music, now’s your chance. Alibaba’s 2016 African Hip Hop Viral Video Challenge is on!
You could win $50,000 and be part of a cultural integration between China and Africa. You could also be part of a movement that promotes African culture throughout China by creating original songs with Chinese artists like MC Jin (from Queens) and Dee Doublez (from Ghana).
If this sounds like something up your alley then check out https://www.alibabacomglobalmarketingchallenge2016/entries/view/1
Conclusion
If you’re interested in becoming part of Alibaba’s next big thing, then we suggest you check out the details of this contest. If you win, not only will your music be heard around the world but also there’s a chance to win $50,000 USD.